Rafal M Cichon
Senior Digital Growth & Web Engineer (Shopify UX / CRO)
Towaco, NJ · Email: rafalmcichon@gmail.com · Phone: 201-245-5177
LinkedIn: https://www.linkedin.com/in/rafalmcichon/
GitHub: https://github.com/RafalMCichon
Portfolio: https://rafalmcichon.com/
Resume-only site. For projects, notes, and logs, see https://rafalmcichon.com/.
Summary
Senior growth engineer with a UX mindset. I ship measurable improvements by combining Shopify UX, CRO, technical SEO, performance, accessibility, and automation.
I work close to revenue: I simplify journeys, reduce uncertainty, keep marketing and operations aligned, and build reliable systems that scale without breaking trust.
Selected impact
- Shopify UX improvements: ~50% conversion lift
- Bundles + coupon visibility in cart: ~100% sales lift
- Velocity-based inventory alerts + human confirmation loop to reduce stockout risk
- E-commerce automation engine: 10k+ products fully automated (SEO content, alt/tags, SEO filenames, CSV export)
- Marble.com estimate tool UX: +300% completed online estimates
- Co-inventor — System and method for deep compositing of images in web browsers (US11113858B2, issued Sept 7, 2021)
Core skills (what stays valuable)
Shopify UX + Growth
- UX for conversion: friction reduction, trust signals, information architecture
- CRO: instrumentation, experiment design, analysis, iteration
- Email and lifecycle: clarity-first templates, segmentation basics, measurable testing
SEO + Performance + Accessibility
- Technical SEO: crawlability, internal linking, structured data, indexation
- Performance: Core Web Vitals, script discipline, image strategy
- Accessibility: semantics, keyboard navigation, readable layouts
Automation & AI (Node.js & LLMs)
- Node.js, microservices, event-driven workflows, webhooks, ETL/ELT
- LLM integrations (OpenAI, Anthropic Claude), human-in-the-loop guardrails
- Make.com, n8n, Zapier, Google Sheets API, Google Cloud Vision
Business systems
- Sage ERP support (Accounting), SQL updates & data hygiene
- Integrations between ERP and web apps
Systems & ops (supporting)
- Network design/config (routers, firewalls, VPN)
- Synology RackStation NAS, CCTV/cameras
- Workstation rollout & OS imaging
- VoIP PBX (Digium/Sangoma, SIP/Asterisk), basic CNC troubleshooting
Experience
Orlando Foods — Senior Digital Growth & Web Engineer (current)
- Primary storefront (Shopify): https://caputoflour.com/
- Own Shopify UX + CRO improvements and ship measurable changes
- Designed SEO landing-page architecture (13+ pages): buying guides → oven guides → recipe hubs with clean internal linking
- Standardized Learn content structure (H1/H2/H3 hierarchy, scannability, on-page clarity)
- Simplified promotions: retired unused discounts, clarified naming, improved coupon visibility in cart
- Align inventory/fulfillment with marketing to reduce stockout-driven revenue loss
- Built velocity-based low-stock alerts + fast human confirmation loop (inventory updates in Shopify)
- Maintain performance, accessibility, and technical SEO hygiene to support sustainable growth
All Granite & Marble Corp (Marble.com) — Sr. Front-End Developer & UX Designer / IT Manager (via Inventive Software LLC)
2014–2025 · Marble.com and related product portfolio
- Early bet on responsive design (RWD) before mobile dominated; the site was ready when mobile became the majority of traffic.
- Built and maintained SEO-friendly content systems (articles, image descriptions, comparison tools).
- Contributed to a portfolio of products/brands as the business expanded (HouseTipster, VisualizerPlus, and others).
- Led cross-functional delivery and coordination (including periods managing work across 50+ people).
- Key outcomes included: estimate tool UX improvements (+300% completions) and large-scale automation work (10k+ product pipeline).
Patent
- US11113858B2 — System and method for deep compositing of images in web browsers (issued Sept 7, 2021)
Public link: https://patents.google.com/patent/US11113858B2/
Education
- Master’s degree — University of Rzeszów
Languages
English, Polish